January 2025 EV Market Update: Trends and Developments

January 2025 EV Market Update: Trends and Developments

The EV landscape in New Zealand continues to evolve, with 2025 shaping up to be another pivotal year for electric mobility. While government policy shifts and economic conditions influence adoption rates, the long-term trajectory remains positive as infrastructure improves and businesses accelerate fleet electrification.

Key Market Statistics for January 2025

Battery electric vehicles (BEVs) made up approximately 7.0% of new light passenger vehicle registrations, while plug-in hybrids (PHEVs) accounted for 3.5%, bringing the total EV market share to 10.5% of new light passenger vehicle sales in January 2025.

As of January 2025, there were 84,510 registered BEVs and 35,715 PHEVs, totalling 120,225 EVs in New Zealand. This represents 2.47% of the total vehicle fleet.

The most popular new BEVs in January 2025 were:

• BYD Atto 3

• GWM Ora

• Nissan Leaf

• KGM Torres

• Polestar 2

Infrastructure Growth and Charging Accessibility

As EV adoption grows, so does the demand for reliable and widespread charging solutions. Public and private investment in charging infrastructure continues to expand, ensuring that EV owners have access to convenient and efficient charging options across New Zealand. Companies like Xube Energy are playing a crucial role in this development by providing comprehensive EV charging solutions, from installation to maintenance, making the transition to EVs seamless for businesses and individuals alike.

Corporate Fleet Electrification Accelerates

Businesses are taking the lead in electrifying their vehicle fleets, driven by cost savings, sustainability goals, and the increasing availability of high-quality EV models. The shift towards EVs not only reduces operational costs but also aligns with corporate social responsibility objectives and emissions reduction targets. Xube Energy supports this transition by delivering tailored charging solutions that optimise fleet efficiency and ensure uninterrupted operations.

Government Policies and Market Influences

The New Zealand EV market is adapting to changes in government incentives, including adjustments to clean car policies and road user charges. While some incentives have been reduced, EV uptake remains strong, supported by rising fuel costs and the long-term cost benefits of electric mobility. The continued push for sustainability and advancements in battery technology will likely encourage further adoption.

Looking Ahead: The Future of EVs in New Zealand

Despite evolving market dynamics, the outlook for EVs in New Zealand remains promising. Advancements in battery range, increased model variety, and ongoing investment in charging infrastructure will continue to drive adoption. As more consumers and businesses make the switch, New Zealand is well-positioned to build a cleaner, more sustainable transport future.

Xube Energy is committed to supporting this transition with end-to-end EV charging solutions, ensuring that the shift to electric mobility is smooth, efficient, and accessible for all. With the right infrastructure and strategic investments, 2025 is set to be another milestone year for EV adoption in New Zealand.

If you're looking to future-proof your business with EV charging solutions, now is the time to act. Contact us today to learn how Xube Energy can help you make the switch seamlessly.

Source: Ministry of Transport / Xube Energy